![]() ![]() But let’s talk about what we’ve accomplished, like saving taxpayers millions of dollars, running the largest small-business aid program and saving thousands of Nevadans from losing their homes. ![]() She “has $1.2 million in tax liens.”Įnter Conine, who grabs the mike away and says, “OK, Scary Voice Guy, that’s true. Take state Treasurer Zach Conine’s recent ad, in which we go behind the scenes at a recording studio where a voice actor is reading a script attacking Conine’s general election opponent: “ Michele Fiore is under financial investigation for financial crimes,” he intones. But for our money, the best ads are the ones that are (intentionally) funny. Sometimes, an ad even combines the two.Ĭonventional wisdom says negative ads are more memorable than positive ones, which is why the ratio is about 10:1 of the former to the latter. Most ads can be divided into two categories: positive, biographical spots highlighting a candidate’s (usually humble) roots, and negative, attack ads that depict a candidate’s opponent as the latest incarnation of Beelzebub. (Steel Brooks/Las Vegas Review-Journal) ads are everywhere these days, and it’s only going to get worse as Election Day approaches. ![]() Nevada Treasurer Zach Conine speaks at a press conference to announce a new program that will provide funding to 40 local start-ups at International Innovation Center on Wednesday, Aug.
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